India is the youngest start-up nation in the world. Start-ups created 80,000 jobs in 2015 alone according to a Nasscom study. The Prime Minister’s ‘Start Up India, Stand Up India’ action plan to boost entrepreneurship aims to make job creators and not mere job seekers. Meanwhile. Lenovo was undertaking a category building exercise by investing in developing tier 3, tier 4 markets and by focusing on the first time PC buying audience.
Technology and in particular computer literacy can boost entrepreneurship and job creation in the country. Lenovo’s vision is to create a digitally empowered society where PCs help just about anyone achieve their dreams.
'Start up with Lenovo' aims to educate people on the importance and benefits of PCs as well as offer the financial means to purchase one. In line with the ‘Start up India, Stand up India’ campaign, Lenovo is also engaging with home-grown start-up heroes via outreach and activation programmes, showcasing their inspiring entrepreneurial spirit.