People tend to misplace their everyday valuables such as wallet, earrings, watches, keys etc. We wanted to create a space for the need of a locker to store everyday valuables and to make this category a talking point. Over a span of 6 months, we have aimed to build this category via various campaigns and tie-ups. Taking inspiration from the brand’s core though of the children’s tale ‘Goldilocks & the three bears’, we aimed to highlight the idea of the ‘right fit’ for one’s everyday valuables just as Goldilocks finds her right fit in the baby bear’s porridge, bed and so on.
The posters saw a good engagement rate on Facebook because of the personification of the objects, making it something the fans can relate to
Users were asked to tell us the quality that made them feel the most secure and could win prizes
In spite of being held on a topical day with many brands doing the same the campaigns generated a high organic interaction.
Along with ScoopWhoop, we curated an article on “10 Things We Never Find When We Want To” leading the users to safe-keep their everyday valuables in a Goldilocks