Taking the initiative online, we decided to get people to view the physically challenged with more sensitized eyes for that is the first step towards change. Triggered by a short film and a robust social media plan, the RED RAMP online petition is still garnering support even as you view this. From getting people to proactively identify places that need ramps to sharing stories and creating a petition to make India more accessible –the RED RAMP PROJECT leveraged social media to create conversations and heighten awareness as well.
The aim of this initiative is to reach out to India’s policy makers and influence the Indian Government to work towards making our country more inclusive and access-friendly. In addition, H&R Johnson is getting citizens to identify areas that need ramps and is in the process of constructing accessible pathways as part of its CSR initative.
The project was extensively covered by the media http://redrampproject.org/media-coverage.php