ARTIST ALOUD APP



Artist Aloud (AA) is the only app of its kind in India that promotes independent talent and is India’s first interactive platform that connects artists, fans and producers alike.

Objectives

The app objective is to act like an in-built label, distributor, promotor and a booking agent. Loaded with features, Artist Aloud offers both consumers and producers a great way to discover/collect content and tap original talent.

Strategy

It has never been easier for artists to to get noticed. With Artist Aloud it is not just easy to upload original acts, music and content but is also immensely cost-effective when it comes to getting eyeballs for one’s content. AA eliminates the need to spend on agencies; and campaigns and creators have complete freedom to create/promote their own content, their own way.

Concept

ARTIST ALOUD ALLOWS FANS TO -
  • Explore and discover variety of original independent content from around the world.
  • Stream and download curated mixes anytime, anywhere.
  • Create Audio Rooms – A feature which enables them to invite other fans to explore their personalised playlists.
  • Connect with their favourite artists and follow their latest activity.
  • Create events and book artists to perform at your local events.
  • Stay updated with gigs around their city.
  • Discover fresh handpicked artists every week.
  • Set songs as their callertune with just a touch.

ARTIST ALOUD ALLOWS ARTISTS TO -
  • Upload their original content and share it with the world while keeping copyrights of their content and avoiding documentation hassles.
  • Create a fan base and update them about their latest releases and gigs.
  • Get featured and get discovered amongst the best talent.
  • Collaborate – A feature which enables an artist to hook up with other artists and producers for projects.
  • Get booked for gigs. It acts like an in built booking agent.
  • Create events and invite fans to your gigs.
  • Create Audio Rooms and invite fans to explore their latest releases.

ARTIST ALOUD ALLOWS PRODUCERS TO -
  • Upload their content catalogue without losing exclusivity while avoiding documentation hassles.
  • Create visibility for artists and content under their catalogues.
  • Discover, follow and book other independent talent for events.
  • Create Audio Rooms and invite fans to explore their library and personalised playlists.
  • Create events and invite fans.

Campaign Execution


- While ‘Artist Aloud’ is a platform exclusively designed for talent and offers acomplete package for artists to build their image and nurture their art; it also allows users to earn and redeem points and win sweet exclusive deals by simply uploading, streaming, sharing and inviting.

- Fans & Producers (Creators) have the freedom to upload any kind of audio and video content that exhibits their talent from Music, Dance, Comedy, Poetry, Acting and possibly any other talent that needs to be discovered by a larger audience.


Campaign Results


The beta launch of this unique talent platform in August 2016 which was not supported by major promotions has seen more than 10000+ downloads within 4 months. More than 3000 + Registered Artists from across 87 countries currently consume content on the App. More than 86% Active Artists have published over 6000 Unique Content.